
Endorsements have become a major revenue stream for celebrities worldwide, and for Bollywood stars, brand representation is an essential part of their professional portfolio. In a recent podcast appearance, Rajeev Juneja, the Managing Director and Co-Founder of Mankind Pharma, discussed the process behind selecting brand ambassadors for his company’s popular condom brand, Manforce. Juneja also revealed why actor Kartik Aaryan replaced Sunny Leone as the face of the brand.
Kartik Aaryan’s association with Manforce was a strategic decision, according to Juneja. He explained that the move was part of the company’s desire to appeal to the male demographic. “Kartik Aaryan was chosen because we wanted to shift a little bit towards the male side, as the brand was looking to target the youth. Through this partnership, we aim to educate the younger generation about consent in sexual intercourse,” he said.
The conversation then shifted to other actors who Juneja believes would be great for endorsing Manforce. When asked which actress would be the best fit for the brand, Juneja quickly named Janhvi Kapoor, calling her “apt” and “the best choice” for Manforce Condoms. He further emphasized her appeal, stating that she has a modern, relatable image that would resonate with the target audience.
For the male counterpart, Juneja named Ranbir Kapoor, known for his charm and mass appeal. He also spoke highly of Lakshya, the newcomer from the film Kill, praising his exceptional performance and potential to connect with the younger crowd. Juneja’s endorsement of Lakshya highlights his confidence in the new generation of actors making waves in Bollywood.
In addition to Manforce, Juneja also mentioned other products from Mankind Pharma, including the Prega News pregnancy test kit. The brand ambassador for Prega News is Anushka Sharma, who Juneja described as the “perfect choice” due to her professionalism and discipline. He also shared that Deepika Padukone was another ideal fit for the brand, but acknowledged that her potential asking price might be beyond the company’s budget, adding humorously, “Maybe her asking is too much for us.”
As for Kartik Aaryan’s transition to Manforce, his focus on promoting consent has allowed him to carve out a unique space in the brand’s messaging. The star’s youthful appeal and his ability to address important issues like sexual health and responsibility have made him a strong advocate for Manforce’s goals. His partnership with the brand is an example of Bollywood stars using their influence to initiate meaningful conversations around sensitive topics.
Through these thoughtful selections, Rajeev Juneja continues to ensure that Manforce Condoms not only uses celebrity power to sell products but also educates consumers about important social issues.
Sources By Agencies