“Where heartbreak meets hustle — a rebellion set to rhythm.”
India | Music & Culture | Independent Music Movement
Baaghi Productions, an independent Indian record label founded in the early 2020s by creative visionary Jaivardhan Khatri, is rapidly redefining the sound and soul of India’s modern independent music scene. More than just a label, Baaghi Productions has evolved into a cultural movement—one that blends emotional vulnerability with fearless rebellion, and romance with resistance.
Rooted in the philosophy of “Rebellion with Reason,” Baaghi Productions gives voice to artists who refuse to conform. Its sonic universe fuses hip-hop, rap, R&B, pop, and experimental music, crafting a bold identity that resonates with both the romantic dreamer and the urban outlaw. Each release reflects a raw confrontation between love and defiance, heartbreak and hustle—an emotional language that speaks directly to India’s youth-driven cultural shift.
Baaghi’s growing artist roster represents the label’s multifaceted identity.
CCX, the introspective storyteller, is known for hauntingly personal lyrics that explore heartbreak, loneliness, and self-awareness.
JKAY, embodying both lover and outlaw, seamlessly bridges melodic romance with hard-hitting lyricism, capturing the contradictions of modern identity.
Hazaar, the anarchist with a mic, delivers high-energy, anti-establishment narratives that challenge both musical and cultural norms.
The label’s sound is cinematic and immersive—marked by atmospheric production, story-driven verses, emotional hooks, and striking visual narratives. Baaghi’s music is not designed merely to be heard, but to be felt.
Driven by the belief that emotion is power and truth is revolution, Baaghi Productions has become a beacon for India’s independent creators. By merging underground grit with polished storytelling, the label is shaping a new era of artistic rebellion—one where authenticity outweighs algorithms and expression becomes resistance.
Looking ahead, Baaghi Productions aims to expand globally, building a borderless creative collective united by honesty, emotion, and fearless individuality. As India’s independent music culture continues to evolve, Baaghi stands at the forefront—rewriting the rules, one story and one beat at a time.
