c
In the visually striking ad, Shah Rukh Khan is depicted wearing three rings adorned with the D’Yavol insignia, showcasing his association with the brand. The scene unfolds as he energetically punches an unseen target, leaving a distinctive mark on an abandoned train compartment’s window with an ‘X’ symbol.
The narrative takes an enchanting turn as Suhana Khan enters the frame, picking up a magical wand from the floor. With a flourish, she reveals her face as the wand emits a blue glow. Using the wand’s magic, she artfully transforms her side of the train window into the iconic Disney logo, creating a moment of shared wonder and connection between father and daughter. The teaser concludes with the announcement of the upcoming collaboration, set to launch new merchandise on March 17th.
Shah Rukh Khan took to his Instagram to share the ad, teasing fans with the caption: “The collab you didn’t know you needed… BUT every good story deserves a sequel. X-2. Dropping on 17th March, only on www.dyavolx.com @disney @disneyindia”
The collaboration marks another milestone for Aryan Khan’s brand, D’Yavol X, which was launched in early 2023. Aryan, who co-founded the label, emphasized the importance of apparel as a creative outlet, drawing parallels between costume design in filmmaking and fashion. The brand’s first collection debuted exclusively on its website, with Aryan directing Shah Rukh Khan in the inaugural ad campaign.
Meanwhile, Shah Rukh Khan’s latest cinematic venture was in Rajkumar Hirani’s “Dunki,” where he shared the screen with Taapsee Pannu, Vicky Kaushal, and other talented actors. On the other hand, Suhana Khan made her acting debut in Zoya Akhtar’s “The Archies,” which premiered on Netflix in December last year.
As anticipation mounts for the upcoming collaboration between D’Yavol and Disney, fans eagerly await further updates and the unveiling of new merchandise from the dynamic trio of Shah Rukh Khan, Suhana Khan, and Aryan Khan.
Sources By Agencies
