Tamannaah Bhatia has beautifully embodied the divine essence of Radha in her latest photoshoot for clothing brand Torani’s Janmashtami campaign, Leela: The Divine Illusion of Love. The actor, known for her versatility, embraced the spiritual hues of Lord Krishna’s love in a series of captivating images that celebrate the eternal bond between Radha and Krishna.
The photoshoot, steeped in tradition and devotion, showcases Tamannaah as Radha, representing various stages of love for Lord Krishna. In the latest images from the campaign, she portrays the theme of ‘Deewanagi’, or the madness of love, reflecting Radha’s deep spiritual connection with Krishna. The campaign’s poetic caption beautifully encapsulates this connection: “Her reflection is Krishna, her shadow is Krishna, her name is Krishna, she looks at her arms and they seem blue to her. If Krishna is the moon, Radha is its light.”
Tamannaah’s Stunning Attire
For the photoshoot, Tamannaah was adorned in a stunning orange and red embroidered lehenga choli set, meticulously crafted by Torani. The ensemble includes a deep V-neck blouse with intricate zardosi embroidery, scalloped borders, and sequin embellishments. The lehenga, in a vibrant red hue, features an A-line ghera with delicate gold embroidery on the hem. Completing the look, an orange organza dupatta draped gracefully over her head, embellished with shimmering gold cluster diamantes and zardosi-embroidered borders, added a touch of ethereal beauty.
Karan Torani’s Vision for Radha
Karan Torani, the creative force behind the campaign, shared his vision for choosing Tamannaah to portray Radha. In a behind-the-scenes clip, he expressed the need for an actor who could truly embody Radha’s soul and the stages of her love for Krishna. Karan revealed that Tamannaah’s commitment to the role was evident from their very first conversation. “Right after the first phone call, Tamannaah told me ‘I surrender myself to you’. For me, that was the most essential in confidently placing her as Radha; I needed someone to have that faith, knowing I would not do injustice to this story, or to them,” he said.
Tamannaah’s portrayal of Radha in Torani’s campaign not only highlights her acting prowess but also showcases the timeless beauty and spiritual depth of Radha and Krishna’s love, making it a fitting tribute to the spirit of Janmashtami.
Sources By Agencies
